Twitter + LinkedIn Case Study

Twitter + LinkedIn Case Study

Client: A part of the Ziff Davis B2B media network, one the fastest growing media brands providing unbiased news, industry perspectives and in-depth research for Marketing professionals. The community consists of over a million professionals, and includes industry leaders – especially CMOs and Marketing experts, HR leaders and CIOs/CTOs across diverse B2B verticals.


  • Be the go-to platform for all the latest in Marketing Tech. & HR Tech.
  • Take the brands and content pegs to the next level
  • Content Consumption' amongst the core TG
  • Give TG reasons to follow us on social media.

Key strategy :

  • Content Consumption
  • Branding & creating audience
  • Quality communication over quantity
  • Engaging audience


We targeted the audience discoverable content with specially targeted promoted ads to fulfill the company's aims of reaching a highly-specific target demographic while improving brand awareness.


After understanding the business requirements, auditing all the existing communication, diving deep to understand the business, verticals and company culture, we recommended big rock content ideas that focused on

  • Promoting + amplifying the Thought Leader approach ​
  • Content series ​
  • Polls
  • Text to Videos


  • The polls did exceptionally well & brought in a lot of engagement, impressions & Brand Recognition.
  • Brand campaigns contributed the most to the increase in follower count.
  • The combined efforts of all the aforementioned initiatives showed a hike in the audience count, engagement as well as impressions on both social media platforms.
  • The page hygiene was made better by decreasing the no. of link posts while keeping the no. of engagement, reach & impressions intact.

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Embudo realised that the only sustainable way to deliver a consistent and productive CX is by embedding technology into the CX flows and leveraging robust cloud platforms and digitally enabled solutions.