Twitter + LinkedIn Case Study

Twitter + LinkedIn Case Study

Client: A part of the Ziff Davis B2B media network, one the fastest growing media brands providing unbiased news, industry perspectives and in-depth research for Marketing professionals. The community consists of over a million professionals, and includes industry leaders – especially CMOs and Marketing experts, HR leaders and CIOs/CTOs across diverse B2B verticals.

Objectives:

  • Be the go-to platform for all the latest in Marketing Tech. & HR Tech.
  • Take the brands and content pegs to the next level
  • Content Consumption' amongst the core TG
  • Give TG reasons to follow us on social media.

Key strategy :

  • Content Consumption
  • Branding & creating audience
  • Quality communication over quantity
  • Engaging audience

Overview:

We targeted the audience discoverable content with specially targeted promoted ads to fulfill the company's aims of reaching a highly-specific target demographic while improving brand awareness.

Approach:

After understanding the business requirements, auditing all the existing communication, diving deep to understand the business, verticals and company culture, we recommended big rock content ideas that focused on

  • Promoting + amplifying the Thought Leader approach ​
  • Content series ​
  • Polls
  • Text to Videos

Results:

  • The polls did exceptionally well & brought in a lot of engagement, impressions & Brand Recognition.
  • Brand campaigns contributed the most to the increase in follower count.
  • The combined efforts of all the aforementioned initiatives showed a hike in the audience count, engagement as well as impressions on both social media platforms.
  • The page hygiene was made better by decreasing the no. of link posts while keeping the no. of engagement, reach & impressions intact.

To learn how Embudo Tech can help your business, please visit www.embudotech.com

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Embudo realised that the only sustainable way to deliver a consistent and productive CX is by embedding technology into the CX flows and leveraging robust cloud platforms and digitally enabled solutions.

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