We arrive at a core powerful thought and idea, and centre the content around it. This keeps the content fresh, educative and engaging. We alter the content to suit the platform, as audience behaviour is different on each platform – be it Google, LinkedIn, and social platforms like Facebook, Quora, Reddit and others. We create inspiring stories for digital platforms which reflect the what and why of a company, its vision and mission, and the beliefs of key personnel therein. We believe that showcasing the relevant goings-on help create a brand.