Customer experience is the new Marketing
We realised that the only sustainable way to deliver a consistent and productive CX is by embedding technology into the CX flows and leveraging robust cloud platforms and digitally enabled solutions, which can build scale, consistency and measurement into a customer’s end to end marketing operations.
Embudo was born to deliver technology solutions, which integrate cutting-edge web and mobile technologies to help businesses consistently Attract new visitors, Engage them meaningfully, Nurture them through their life cycle, Convert them to paying customers and Retain them by continually exceeding their rising expectations.
Since it’s not the business of most businesses to setup, manage and maintain such technology platforms, it was also important to deliver the technology solutions on an SLA backed SaaS platform. This platform was to host the solution securely, deliver efficiently, update, backup, and maintain the solution from a public cloud platform, 24/7, thus providing complete life cycle services.