LinkedIn Case Study

LinkedIn Case Study 1

Client: Family-run Italian company with a global presence. The company designs, manufactures and distributes gearboxes, gearmotors and drive solutions for heavy duty applications for industries in the automation, mobile machinery, wind energy and other sectors.


  • Give the brand a fresh perspective
  • Increase visibility
  • Increase LinkedIn followers
  • Generate leads

Key strategy : Content which showcases the quality and reliability and range of products


To achieve the company’s objectives of reaching a highly-specific target audience, we combined audience discoverable content as well as specifically targeted sponsored campaigns. This helped us reach business-minded professionals while tracking conversations that went beyond any interactions with the original content.


After understanding the business requirements, auditing all the existing communication, diving deep to understand the business, verticals and company culture, we recommended big rock content ideas that focused on

  • Key leadership features
  • Business offerings
  • Company milestones
  • Product knowledge series
  • Employee features
  • Blogs/ Articles
  • Events and updates


  • Grew the LinkedIn page 3x with engagement score of 3
  • Achieved the target organically in 4 months
  • Reached relevant TG by targeting groups and using custom audience

To learn how Embudo Tech can help your business, please visit

Download PDF

Embudo realised that the only sustainable way to deliver a consistent and productive CX is by embedding technology into the CX flows and leveraging robust cloud platforms and digitally enabled solutions.