LinkedIn Case Study

LinkedIn Case Study 1

Client: Family-run Italian company with a global presence. The company designs, manufactures and distributes gearboxes, gearmotors and drive solutions for heavy duty applications for industries in the automation, mobile machinery, wind energy and other sectors.

Challenges:

  • Give the brand a fresh perspective
  • Increase visibility
  • Increase LinkedIn followers
  • Generate leads

Key strategy : Content which showcases the quality and reliability and range of products

Overview:

To achieve the company’s objectives of reaching a highly-specific target audience, we combined audience discoverable content as well as specifically targeted sponsored campaigns. This helped us reach business-minded professionals while tracking conversations that went beyond any interactions with the original content.

Approach:

After understanding the business requirements, auditing all the existing communication, diving deep to understand the business, verticals and company culture, we recommended big rock content ideas that focused on

  • Key leadership features
  • Business offerings
  • Company milestones
  • Product knowledge series
  • Employee features
  • Blogs/ Articles
  • Events and updates

Results:

  • Grew the LinkedIn page 3x with engagement score of 3
  • Achieved the target organically in 4 months
  • Reached relevant TG by targeting groups and using custom audience

To learn how Embudo Tech can help your business, please visit www.embudotech.com

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Embudo realised that the only sustainable way to deliver a consistent and productive CX is by embedding technology into the CX flows and leveraging robust cloud platforms and digitally enabled solutions.

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