In the pre-digital world, communication was simpler. It was also one-way. Companies printed or aired the messages; consumers, literally at the receiving end, had no choice but to accept what was offered.
How things have changed. Now, in the new customer experience-centric digital world, the consumer demands and chooses messages herself. Her expectations have reached a new high. With superior online tools, apps and solutions, the consumer can absorb, forward and influence the communication. The bar has been raised. There is no room for inconsistencies. And there is no turning back. A new age business either must deliver a consistent, high quality experience to customers at all touch points along the life cycle or become irrelevant.
In this rapidly evolving cyber-scape, companies are confused. How to ensure hi-quality experience to the consumer? How to cover all the touch points? How to initiate and track customer experience?
We are at the forefront of providing business solutions through technology. We are the people who ensure that you get a higher ROI through a unique combination of creativity and technology. We are the specialists in creative marketing technology.
Embudo is an agile, new age marketing technology integration company, blending long years of deep branding and marketing experience with integration of cutting-edge web and mobile technologies to help your business consistently Attract new visitors, Engage them meaningfully, Nurture them through their life cycle, Convert them to paying customers and Retain them by continually exceeding their rising expectations.
We understand that in the digital world, your eyes and ears are also digital. Embudo can suggest ways to “listen” to your customers by tracking their behaviour unobtrusively and creating a rich warehouse of buyer patterns which can go a long way to build personalized relationships with them.
We realise how the role of marketing has changed CRM. We help you optimise marketing spends through technology.
Businesses now can grow with superior 360-degree customer experience. Tech investment in marketing are growing and lead management tools are evolving at a fast pace. Tech-enabling your CX based on robust cloud platforms and digitally enabled solutions can build scale, consistency and measurement into your marketing operations.
If yours is a consumer-focused business, get in touch with Embudotech. We will help you centralise and optimise your consumer database to reap rich dividends for your business.